Los Angels Time

Business Reporter: Harold Stuart ......................................Thursday July 26, 1928

A NEW FORD AUTOMOBILE...

Today during a glamorous presentation Hollywood style, Ford Motor Company and his president Mr. Edsel Ford, present to the press the new Ford Model A. This new Ford,represent a new concept for the automotive industry, replacing at the same time the famous Model T. The new Model A, comes in several styles from prices around $350.00 for the Coupe, to $950.00 for the Sedan Deluxe. All of them with the new L-head 4 cylinders 3.3L with 40 horse power, and up to 60 mph. New 4-wheel mechanical drum brakes, and with a transmission 3-speed sliding gear unit with a 1-speed reverse. Among the new extras is the selection of color combination so as roof styles. Present for this event in Hollywood was Mr. Edsel Ford and some of the member of the designing team. While in Detrit, Michigan, during the simultaneous presentation was Mr. Henry Ford, and Mr. Edmund Murray (designer engineer). The new car will be available to the public in most of the Ford Dealers later this fall.